PT - JOURNAL ARTICLE AU - Ashdown, Helen AU - Steiner, Michael TI - Delivering high value therapies in COPD: the secret is in the marketing AID - 10.1183/13993003.00215-2019 DP - 2019 Apr 01 TA - European Respiratory Journal PG - 1900215 VI - 53 IP - 4 4099 - http://erj.ersjournals.com/content/53/4/1900215.short 4100 - http://erj.ersjournals.com/content/53/4/1900215.full SO - Eur Respir J2019 Apr 01; 53