RT Journal Article
SR Electronic
T1 Exposure to e-cigarette advertising in the European Union
JF European Respiratory Journal
JO Eur Respir J
FD European Respiratory Society
SP PA2017
DO 10.1183/13993003.congress-2016.PA2017
VO 48
IS suppl 60
A1 Filippos T. Filippidis
A1 Constantine Vardavas
YR 2016
UL http://erj.ersjournals.com/content/48/suppl_60/PA2017.abstract
AB Introduction: The popularity of e-cigarettes, as well as the expenditure for marketing and promotion -especially online- are increasing.Aim: To assess the extent and correlates of exposure to e-cigarette advertising in the European Union (EU).Methods: We analysed data from wave 82.4 of the Eurobarometer survey (November-December 2014), collected through interviews in 28 EU member states (n=27,801 aged ≥15 years). Multilevel logistic regression was used to assess socio-demographic correlates of exposure to e-cigarette advertisements.Results: Fourty percent of the respondents had seen an e-cigarette advertisement within the past year. Among them, television/radio (36.9%), sales points (36.5%) and the internet (26.1%) were the main media outlets where they had seen e-cigarette advertisements. Current (OR=1.29) and former smokers (OR=1.51), people who had tried e-cigarettes (OR=1.76), as well as daily internet users (OR=2.21 compared to those who never used the internet) were more likely to having seen an advertisement. Younger respondents aged 15-24 years were also more likely to have been exposed to e-cigarette advertisments (OR=1.46 compared to those aged >54 years).Discussion: Four in ten youths and adults were exposed to e-cigarette advertisements in the EU in 2014. Appropriate legislation should be considered to regulate marketing and advertising of e-cigarettes, especially targeted to adolescents and young adults.