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Delivering high value therapies in COPD: the secret is in the marketing

Helen Ashdown, Michael Steiner
European Respiratory Journal 2019 53: 1900215; DOI: 10.1183/13993003.00215-2019
Helen Ashdown
1Nuffield Dept of Primary Care Health Sciences, University of Oxford, Radcliffe Observatory Quarter, Oxford, UK
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Michael Steiner
2Institute for Lung Health, Leicester Biomedical Research Centre – Respiratory, University of Leicester, Glenfield Hospital, Leicester, UK
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Article Information

vol. 53 no. 4
DOI 
https://doi.org/10.1183/13993003.00215-2019
PubMed 
31023865

Published By 
European Respiratory Society
Print ISSN 
0903-1936
Online ISSN 
1399-3003
History 
  • Received March 26, 2019
  • Accepted April 1, 2019
  • Published online April 25, 2019.

Copyright & Usage 
Copyright ©ERS 2019

Author Information

  1. Helen Ashdown1 and
  2. Michael Steiner2
  1. 1Nuffield Dept of Primary Care Health Sciences, University of Oxford, Radcliffe Observatory Quarter, Oxford, UK
  2. 2Institute for Lung Health, Leicester Biomedical Research Centre – Respiratory, University of Leicester, Glenfield Hospital, Leicester, UK
  1. Michael Steiner, Institute for Lung Health, Leicester Biomedical Research Centre – Respiratory, University of Leicester, Glenfield Hospital, Groby Road, Leicester, LE3 9QP, UK. E-mail: ms346{at}le.ac.uk
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Delivering high value therapies in COPD: the secret is in the marketing
Helen Ashdown, Michael Steiner
European Respiratory Journal Apr 2019, 53 (4) 1900215; DOI: 10.1183/13993003.00215-2019

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Delivering high value therapies in COPD: the secret is in the marketing
Helen Ashdown, Michael Steiner
European Respiratory Journal Apr 2019, 53 (4) 1900215; DOI: 10.1183/13993003.00215-2019
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