An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
A Krishna - Journal of consumer psychology, 2012 - Elsevier
I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory marketing …
their perception, judgment and behavior.” From a managerial perspective, sensory marketing …
The role of vitamin D in reducing cancer risk and progression
D Feldman, AV Krishnan, S Swami… - Nature reviews …, 2014 - nature.com
Vitamin D is not really a vitamin but the precursor to the potent steroid hormone calcitriol,
which has widespread actions throughout the body. Calcitriol regulates numerous cellular …
which has widespread actions throughout the body. Calcitriol regulates numerous cellular …
[HTML][HTML] Global, regional, and national disease burden estimates of acute lower respiratory infections due to respiratory syncytial virus in young children in 2015: a …
…, N Khuri-Bulos, KL Kotloff, A Krishnan… - The Lancet, 2017 - thelancet.com
Background We have previously estimated that respiratory syncytial virus (RSV) was associated
with 22% of all episodes of (severe) acute lower respiratory infection (ALRI) resulting in …
with 22% of all episodes of (severe) acute lower respiratory infection (ALRI) resulting in …
Rapid flow cytofluorometric analysis of mammalian cell cycle by propidium iodide staining.
A Krishan - The Journal of cell biology, 1975 - rupress.org
A rapid method for the flow microfluorometric determination of the DNA content per cell is
described. Incubation of cells in a hypotonic solution of propidium iodide results in disruption of …
described. Incubation of cells in a hypotonic solution of propidium iodide results in disruption of …
Guidelines for the content of statistical analysis plans in clinical trials
Importance While guidance on statistical principles for clinical trials exists, there is an absence
of guidance covering the required content of statistical analysis plans (SAPs) to support …
of guidance covering the required content of statistical analysis plans (SAPs) to support …
Effectiveness of telemonitoring integrated into existing clinical services on hospital admission for exacerbation of chronic obstructive pulmonary disease: researcher …
Objective To test the effectiveness of telemonitoring integrated into existing clinical services
such that intervention and control groups have access to the same clinical care. Design …
such that intervention and control groups have access to the same clinical care. Design …
Increased hospital-based physical rehabilitation and information provision after intensive care unit discharge: the RECOVER randomized clinical trial
…, G Huby, S Kean, SJ Mackenzie, A Krishan… - JAMA internal …, 2015 - jamanetwork.com
Importance Critical illness results in disability and reduced health-related quality of life (HRQOL),
but the optimum timing and components of rehabilitation are uncertain. Objective To …
but the optimum timing and components of rehabilitation are uncertain. Objective To …
Greater cell cycle inhibition and cytotoxicity induced by 2-deoxy-d-glucose in tumor cells treated under hypoxic vs aerobic conditions
JC Maher, A Krishan, TJ Lampidis - Cancer chemotherapy and …, 2004 - Springer
Purpose In order to investigate the hypothesis that cells found in hypoxic areas of solid
tumors are more sensitive to glycolytic inhibitors than cells growing aerobically, we have …
tumors are more sensitive to glycolytic inhibitors than cells growing aerobically, we have …
Telemonitoring based service redesign for the management of uncontrolled hypertension: multicentre randomised controlled trial
…, C Pagliari, M Paterson, S Lewis, A Sheikh, A Krishan… - Bmj, 2013 - bmj.com
Objective To determine if an intervention consisting of telemonitoring and supervision by
usual primary care clinicians of home self measured blood pressure and optional patient …
usual primary care clinicians of home self measured blood pressure and optional patient …
NBTI impact on transistor and circuit: models, mechanisms and scaling effects [MOSFETs]
AT Krishnan, V Reddy, S Chakravarthi… - IEEE international …, 2003 - ieeexplore.ieee.org
We describe a quantitative relationship between I/sub D/ and V/sub T/ driven NBTI specifications.
Mobility degradation is shown to be a significant (/spl sim/40%) contributor to I/sub D/ …
Mobility degradation is shown to be a significant (/spl sim/40%) contributor to I/sub D/ …